Tag Archives: customers

  • How Will Obama Care Affect the Pharmaceutical Industry?

    The biggest health care reform act since Medicare was created in 1965 has just been signed by the President– amidst more controversy than any bill passed in the last twenty years.  How will this affect the pharmaceutical industry? This bill is estimated to carry a $940B price tag, but will insure an additional 32M Americans by 2019.  However, it does include hefty taxes – over $70B, and HMOs.   Insurance companies won’t be able to deny new customers based on pre-existing conditions, …

  • The Lean Laboratory of the 21st Century

    … mindful waste reduction methods, the Lean laboratory of the future, will be quite different from what it is today.  In the future world of Lean manufacturing, every customer-supplier connection will be as direct as possible, with little opportunity for process confusion.to no ambiguity.  With technology such as emails, instant messaging, and social networks, there is little doubt that customers might soon be speaking directly to their drug manufacturers about product information, instead of …

  • The 6 Crucial Principles in Pharmaceutical Leadership

    … this highly competitive, global market.  The easiest way to make this happen is to closely observe the customers from every country a company serves and to include this data in the leadership development program. 3.    Involve the line The leadership development design process must involve the people it is directed towards, in order to encourage ownership of the program and the results.  This will also help develop solutions to problems that arise due to differences between several …

  • How Bioscience Companies are Using Social Media to Reach Key Audiences

    … run blogs and message boards for them, but at the same time not being directly associated with the company.  This is an important step for pharmaceutical companies, as customers can discuss their reaction to different drugs and therapies, without and legal concerns. With over 80% of Internet consumers, searching online for health and drug information, breaking into social media is absolutely vital for the continued success of pharmaceutical industry in the technologically evolving business …

  • Building Value in a Biotech Company Through Partnerships

    … fast way to build value, they very often fail to deliver. The most reliable   way for a biotech company to become successful is to develop a product that meets a specific need and thus, is bought by many customers. However, getting there is not easy. Biotech companies normally strive to partner with a pharmaceutical company as a way to validate their technology and ensure financing.  These partnerships possess many benefits, but also pose challenges and disadvantages, namely: an increasing …

  • The Tremendous Value of a Virtual Organization

    … around them.  No control or direction is required; instead, these want to display processes that demonstrate leadership, coaching, facilitation, and contracting skills. Virtual organizations help their customers by improving their own performance, careers, and personal lives.   They are collaborative organizations that acknowledge that the old hierarchy-based structures are not valid anymore. Some fundamental values that guide the work of a virtual organization are: –    Steady …

  • How Do Pharmaceutical Companies Develop Value in These Current Times?

    … to stimulate the prescription of one drug over another.  The states are working on establishing programs where educators, with no specific economical interest, will visit the doctors to keep them informed about new treatments.  We are seeing much more monitoring of direct advertising to the customers due to safety problems. Also, the generic drug threat is hanging over the pharmaceutical industry.  The generic drug industry is becoming more sophisticated in its efforts to create generic …

  • Benefits of Environmental Monitoring

    … Environmental monitoring should be cost effective to your business, and should only be a small portion of the cost of the entire project. Environmental monitoring can be a very important service in any pharmaceutical process. Any pharmaceutical consultant would agree that it may lead your business to a substantial reduction in the uncertainty that goes along with Ecosystem management, as well as guarantee the safety of possibly thousands of workers and potential customers. If you liked this …

  • Emerging Markets In the Pharmaceutical Industry

    … Wal-Mart and Kroger are clamoring to get a piece of the action.  These companies know if they can buy generic drugs from these emerging markets at bottomed out prices, they can sell them in their retail outlets for a large profit.  Cheap copycat generic drugs are becoming a necessity to some of these retail pharmaceutical companies because their losing more and more money everyday to well established drug companies, while at the same time having these cheap drugs attracts more customers to …

  • Creation of a Winning Business Plan

    … facility, and what are your plans for keeping it productive and controlling costs?  What qualifications and standards must you meet in order to be able to release product, and how long will it take? A Go-to-Market plan is essential to any complete business plan, and details your strategy for receiving market focus and actually selling your product.  Here, you should describe your Marcom plan as well as your sales channel plan.  Without a plan to reach actual customers, no product can be …

  • Cost and Benefit in the Pharmaceutical Industry

    … is commonly held, however, that the reason why pharmaceutical products are so expensive is that millions are spent on research. This is true, but there is also a considerable amount of money spent on marketing trying to pursued customers to buy their products and this inflates the overall costs. A recent study by the Public Library of Science demonstrated that, actually, companies spend double on marketing campaigns than on R & D for their products. Moreover, in global terms, about 30 …